Fashion news
Redeeming physical NFTs: Easier said than done?
Despite the crypto winter, nonfungible tokens (NFTs) continue to draw interest. This has become apparent as many brands and retailers have started to offer digital NFTs attached to physical products. Known as “phygitals,” these offerings allow real-world products to be tied to digital NFTs. For example, RTFKT — a digital fashion and collectible company — recently launched a project called Cryptokicks iRL. According to sources, RTFKT is creating digitally-designed sneakers backed by a physical product. RTFKT’s official Twitter account recently tweeted that Lace Engine NFT holders will be able to reserve a pair of Cryptokicks iRL, which can then be …
Decentralization / Jan. 5, 2023
NFTs could help solve diamond certification fraud
Diamonds may be a girl’s best friend, but unfortunately, the billion-dollar diamond industry is rife with scandal and fraud. There have been a number of cases where lab-grown diamonds have been graded as natural diamonds. An example of this was seen last year when the International Gemological Institute analyzed and graded a 6.18ct lab-grown diamond, which was previously claimed to be a natural diamond on its Gemological Institute of America (GIA) report. It was also reported in 2005 that the Gemological Institute of America — which is one of the most trusted sources for evaluating gemstone quality — was accepting …
Decentralization / Dec. 9, 2022
How brands are using digital fashion in real life
While public interest in the Metaverse has not been completely lost, brands are trying to make the most of its popularity. Many luxury brands have already jumped on the gamification bandwagon, selling branded skins and buying land in the Metaverse. We have already visited Decentraland Fashion Week, played the Balenciaga game and regularly watched digital collections move from the mass market to luxury markets. In addition, in Web3, there is a serious beef between the Hermès brand and artist Mason Rothchild, the man behind the nonfungible token (NFT) MetaBirkins furry bags. This event has attracted public attention to the fact …
Artists / Oct. 9, 2022
Web3 had a small, yet important presence at Paris Fashion Week
Paris Fashion Week 2022 consisted of 64 shows and 42 presentations, many of which demonstrated the future of fashion. From the sprayed-on dress worn by supermodel Bella Hadid at the Coperni show to upcycled fresh looks consisting of recycled garments, Paris Fashion Week brilliantly highlighted trends for upcoming seasons. While the majority of Fashion Week attendees and designers celebrated physical elements — such as in-person fashion shows and tangible designs — a handful of creators incorporated Web3 features to demonstrate fashion’s enormous digital potential. Web3 democratizes fashion Shedding light on this, Victor Weinsanto, a French designer who launched his brand …
Adoption / Oct. 6, 2022
How NFTs and the Metaverse can keep fashion luxurious
It’s no secret that the fashion industry has started to explore the cryptoverse, with brands like Dolce & Gabbana, Gucci, Philipp Plein and Tiffany & Co. taking their own path down the metaverse runway. Decentraland’s Metaverse Fashion Week hinted at a new wave of fashion, while Philipp Plein brought the metaverse and nonfungible tokens (NFTs) right into his London shop. The innovative technology mixed with the ever-changing fashion world was an inevitable pair, but there is always room for more. Even during its inception, the promise of the metaverse has convinced people to pay millions for land in the virtual …
Artists / Sept. 30, 2022
The Metaverse is becoming a platform to unite fashion communities
A recent report from technology research and advisory firm Technavio predicts that the Metaverse will hit a market share value of $50.37 billion by the year 2026. Therefore, it shouldn’t come as a surprise that the trillion-dollar fashion industry has started taking a major interest in the Metaverse. While most luxury labels and brands remain focused on creating nonfungible tokens (NFTs) to replicate physical items, a handful of projects have started bringing their communities into the Metaverse. For example, on Sept. 5, Vogue Singapore launched a fashion-first Web3 community known as “Vogue Singapore’s New World.” While Vogue Singapore has previously …
Adoption / Sept. 19, 2022
Iconic brands including Nike, Gucci have made $260M off NFT sales
The hype surrounding nonfungible tokens (NFTs) has allowed some of the world’s most iconic brands to rake in hundreds of millions of dollars in additional revenue, underscoring the mass consumer appeal of digital collectibles. Leading brands including Nike, Gucci, Dolce & Gabbana, Adidas and Tiffany have amassed a combined $260 million worth of sales from NFTs, according to data from Dune Analytics that was first reported by NFTGators. Nike’s NFT drops have amassed $185.3 million in revenue, with volumes in secondary markets approaching $1.3 billion. Dolce & Gabbana has generated $25.6 million worth of NFT revenue. Tiffany, which only recently …
Nft / Aug. 23, 2022
Play-to-earn was so 2021 — could wear-to-earn dominate 2022?
Innovation is endless in the crypto space. We've seen how play-to-earn has transformed the world of gaming, while move-to-earn rewards enthusiasts for staying active. And now, an exchange is exploring a whole new category: wear-to-earn. Tidex's new collection consists of 10,000 NFT T-shirts — each with unique features. While these garments are primarily virtual, lucky owners can also order a T-shirt that can be worn in the real world. Not only are they made of the highest quality, but 10 "super cool prints" are available — with deliveries available across the globe. As you can see, Tidex is capitalizing on …
Defi / July 15, 2022
How the Metaverse can revolutionize the fashion industry
The idea underlying digital fashion can be difficult for many to grasp since buying/trying out clothes that only exist in a virtual world can seem quite strange at first. However, with this niche market continuing to gain a lot of traction recently, many experts are beginning to view the idea of the Metaverse reshaping the future of fashion a lot more seriously. For example, as per a recent study, clothing existing solely in the digital world was found to be way more environmentally friendly than its physical counterpart, with the former emitting 97% less CO2 and consuming approximately 3,300 liters …
Technology / July 7, 2022
Cointelegraph Store introduces Summer of Crypto merch collection
As the market gets hot with the recent price drops, traders need a way to stay cool and take a break from looking at their portfolios. Cointelegraph has dropped a summerwear collection to help holders express their identity as crypto believers, especially when it’s time to take a dip at the pool or the beach. Inspired by Bitcoin (BTC) and Ethereum, the Cointelegraph Store created new merchandise to celebrate the start of summer in the Northern Hemisphere. The Summer of Crypto collection features swimwear, towels, flip flops and fanny packs marked with Bitcoin and Ethereum designs. Summer of Crypto swimsuits …
Adoption / June 21, 2022