Luno news
South Africa adds new cryptocurrency standards to advertising code
South Africa’s Advertising Regulatory Board (ARB) has included a new clause for the cryptocurrency industry aimed at protecting consumers from unethical advertising. Companies and individuals in South Africa must abide by certain advertising standards pertaining to the provision of cryptocurrency products and services in a new clause introduced to Section III of the country’s advertising code. The first clause requires that adverts, including cryptocurrency offerings, must ‘expressly and clearly’ state that investments may result in the loss of capital ‘as the value is variable and can go up as well as down.’ Furthermore, adverts must not contradict warnings about potential …
Adoption / Jan. 23, 2023
CoinDesk could be up for grabs as parent company DCG scrambles for funds
Crypto media outlet CoinDesk is reportedly considering a potential sale as its parent company Digital Currency Group (DCG) looks to strengthen its balance sheet. According to the Wall Street Journal, CoinDesk has sought the help of investment bankers from financial advisory firm Lazard, who are helping the firm weigh options including a full or partial sale. You know, I just realized that Coindesk is for sale. pic.twitter.com/QqmBPOClpu — Charles Hoskinson (@IOHK_Charles) January 19, 2023 DCG has purportedly received multiple offers exceeding $200 million to buy out the media firm over the last few months, which would result in a phenomenal …
Business / Jan. 19, 2023
South African crypto landscape primed for TradFi growth after FSCA ruling
South African financial service providers have been primed to offer cryptocurrency products and services to customers after regulatory amendments in the country. This comes after South Africa’s Financial Sector Conduct Authority amended its financial advisory act from 2002 on Oct. 19, defining crypto assets in the country as financial products. Most importantly, the definition means that cryptocurrencies can now be offered by financial service providers, both domestic or international, given that they are licensed in South Africa. South Africa already commands a growing number of retail cryptocurrency users estimated to include as many as six million individual users and investors. …
Adoption / Oct. 25, 2022
South African rugby icon Siya Kolisi headlines new crypto advertising campaign
National rugby captain Siya Kolisi will spearhead a two-year educational cryptocurrency advertising campaign in South Africa. The Springbok skipper has partnered with global cryptocurrency exchange Luno in the campaign's rollout, which will feature a series of television adverts promoting a long-term investment attitude towards cryptocurrencies. Kolisi was front and center of the first advert of the new campaign, which was aired during the Springboks’ third match of the Rugby Championship against Australia on Aug. 27. The light-hearted commercial features the brawny flank being put through his paces by a personal trainer while drawing parallels between his long-term game plan for …
Adoption / Aug. 29, 2022