The online publishing and advertising market is heavily reliant and dependent on mediators, third party service providers and centralized systems. As a result, like the music industry, revenue distribution has become incredibly complex and opaque, leading to a less efficient and transparent ecosystem for online content creators. In a recent report, The Next Web named three Blockchain startups Brave, Matchpool and WildSpark that are leading the Blockchain-based online publishing and advertising market. The three startups are targeting three different sectors within the online advertising market in order to create a more fair system for online content creators. Brave Brave is …