A company is creating a smart contract for advertising which it says could potentially ease two major issues that are plaguing the flourishing industry: fraud and a lack of transparency. SaTT stands for Smart Advertisement Transaction Token, and it has been created by Atayan Inc. Its team believes blockchain could help ensure advertisers are “not be misled by an underperforming publisher or affiliate that does not meet their expectations.” The platform wants to help the industry “scale up in a more positive, transparent way” by allowing a campaign’s criteria – such as the age and gender of viewers or the …